What is a Landing Page and Why Do You Need One?
Nowadays, it is a common view that if you own a business you have to have a website that helps potential customers to find your services or products. Your website not only has to be well-built, but it also has a bigger task, which is expressing your brand’s values and convincing potential customers to buy your product or service.
Unfortunately, having just one website and focusing your marketing efforts on that or its particular parts is not always the best strategy to win customers. Also, if you advertise your website, even if it’s well-structured, you can lose a serious amount of money without effectively engaging more customers with a clear, targeted message.
Fortunately, there is a great solution that can help you avoid the above-mentioned case and this is creating a landing page. In this article, we want to show you what is a landing page and why you have to create one in order to generate sales on your website and maximize your profit. So without further ado, let’s see what is a landing page exactly.
What is a landing page?
Landing pages are specific sites that are not included in your website’s structure and they are also completely separated from your main site. These pages are created in order to make the marketing process easier and because of that, they have only one but specific conversion goal. Moreover, they are built for one specific target audience. The conversion goal can be receiving a phone call, filling out an inquiry form, booking a meeting, or selling a product.
How do landing pages look? They can be longer, but there are some marketing goals that require very short landing pages. Landing pages often contain the brand’s logo and its other visual elements such as the colors of the brand and the images the brand uses. Usually, the navbar is removed from the landing page. With this, the advertiser can be sure that potential customers will stay on the page and will convert on it as well.
Why do you need a landing page?
If you want to create a killer marketing strategy, what is more, you want to bring out the most from the money you spend on advertising you need to build landing pages. These sites can help you to advertise for different specific segments, furthermore, they can help you convert those visitors too, who haven’t heard about your product or service before and have just seen it for the first time. With this, you can save a crazy amount of money too, because you don’t have to spend on retargeting marketing strategies.
Another great advantage of a landing page is that if you have many different products and services and want to advertise them separately you can do it very easily with the help of different landing pages. What is more, you can also divide your audience into specific segments and guide them to different landing pages that are tailored to their needs. Furthermore, you can create different offers for each of your segments and hide these offers from those you don’t want to advertise for.