How to build a landing page that works effectively?

If you want to build a landing page that not only looks good but also works effectively, you have to keep in mind some basic principles. These can help you create a landing page that generates leads and brings you money. Although many people think that building a landing page is not difficult, there can be found several bad landing pages on the internet. In this article, we collected the most popular best practices for you, which will help you create a user-friendly landing page, where customers will take the action you desire. So without further ado, let’s get started with our summary.

Choose the target audience and the action you want them to take

Before you start building your landing page it is crucial to decide whom you are marketing and what is your goal with your landing page. For instance, if you own an eCommerce store and your goal is to attract new customers who haven’t heard about your products before, you might start collecting their email addresses instead of trying to sell them your products. After you define clearly both your goal and your target segment, you can start thinking of your landing page’s structure.

Design your page according to what you want your audience to see first and provide a great user experience

You have to keep in mind that you have to communicate cristal clearly on your landing page in order to make it effective. Visual hierarchy is key in this case. Make sure that you highlight only those elements on your page that are the most important ones and show relevant information to your customers. With this you can be sure that they will enjoy spending their time on your landing page, what is more, they will find the information they need in order to convert.

Promote a clear offer on your page and highlight its benefits

Are you promoting products for sale? Are you promoting a free ebook download? Are you promoting a free trial? You can do all of that, obviously not in once, but make sure you present a clear offer for your audience. The simpler the offer is the better. What is more, use short texts and highlight your offer’s benefits in order to make the message of your page more clear.

Personalize your landing page and communicate your brand values

You don’t have to overthink this point, just make sure if you build a landing page, you will personalize it according to your brand’s visual elements (e.g.: logo, colors, etc.).

Create a cool call-to-action

If you build a landing page, you have to take special care of the call-to-action button you use. Make sure that the text you write on it matches to the other elements on your page and is coherent with the offer you want to promote. For example, if you want to sell shoes with a discount, use something like “Buy now” on your CTA.

Build a landing page that is responsible

Responsibility is key when you build a landing page, because people can check it both on their mobile and on desktop. Make sure that you create a design that looks good on all devices.