How should you promote on social media?

Social media is a great tool if you want to build a strong online presence for your business. There are many different social media sites and each has its specific function and specific target audience. For example, TikTok is perfect for you if you want to reach the younger generation, and Facebook can function very well if you want to advertise for older people. What is more, if you want to sell something for professionals or promote an open job position, LinkedIn is a great choice for you, but if you need to communicate your brand values through visuals, Pinterest can work perfectly for you. As you can see if you want to promote on social media, your opportunities are endless. In this article, we want to give you a summary of how you should promote your business on social media.

Promote on social media with social media marketing

Social media marketing, also called the organic way of promoting on social media, is a great tool if you want to build a strong online presence for your brand. What is more, it is also perfect for you if you want to create an online community that cares about your services or products and talks about them. With this, you will be able to generate earned promotion which means that your followers will share your content and with this, they will generate traffic for you.

How can you achieve all of these above-mentioned things? First of all, before you start randomly posting on your business’s social media sites, you have to do a deep customer research. After you do this, you will be able to create target personas and define the topics your target audience is interested in. If you did all of these, you will be able to create a content strategy that is tailored to your followers’ needs. With this, you can be sure that you produce and share quality content with your audience and deepen their loyalty and trust in your brand.

Promote on social media with social media advertising

Social media advertising is perfect for you if you want to achieve your business goals fast. By advertising on different social media platforms, you can be sure that you achieve the right target audience at the right time. Almost all social media platforms have their own advertising tools but in this part, we collected the three most popular ones.

Facebook. Advertising on Facebook can work perfectly for you in almost all cases. For instance, on Facebook, you can advertise your app, your services, your products, open job positions, but you can invite people to start a conversation in Messenger too. What is more, Facebook pixel has its own analytics tool, called Facebook pixel, which helps you achieve your ad campaigns’ successes.

LinkedIn. LinkedIn is the one and almost only professional social media platform and because of this, if you want to achieve professionals, you have to advertise on it. Although it is a bit pricey, it is perfect for instance promoting job positions.

Instagram. This platform works very well if you want to advertise with beautiful visuals. There are many different ad Instagram ad types you can choose from, but the most popular is the Instagram story ad.